Market Research

Automating data collection with OCR technology

Automating data collection with OCR technology

Automating data collection with OCR technology

Helping a global customer-experience specialist automate retail price-label capture with OCR and machine learning.

Helping a global customer-experience specialist automate retail price-label capture with OCR and machine learning.

BY ARDENT

2 mins read

BUSINESS IMPACT

Real results at scale

  • Automate data capture process

  • Training AI to continuously improve accuracy

  • Real-time data access

  • High level of accuracy for the image to text

The Challenge

Our client collect the data and enter it into their in-house system, this was a time-consuming and labour-intensive task, and they were looking to automate this process with reliable technology.

The Solution

Manual data collection and entry

For their price collection service, our client had their employees manually capture the price tags from various retail locations such as supermarkets. This required manual data entry which was another time-consuming, labour-intensive task. As a global leader in their field, they want to streamline their processes by using intelligent technologies such as OCR and ML.

Easy-to-use app with built-in OCR

Our team of highly experienced software engineers created an easy-to-use application, which automates the entire process from capturing and processing the information to storing it in the right destination. The end user can easily scan the label of an item whether it’s a bottle of milk or a sandwich and the price, weight, and size will be extracted from the image with OCR, image-to-text technology. With machine learning, the algorithm will be trained continuously to ensure maximum accuracy. Therefore, the more the algorithm is used, the better the accuracy.

Automating data collection with OCR technology

This technology is game-changing for the price comparison process for our client, as it can save time and resources significantly, as well as mitigate the risk of human error when it comes to data collection and entry. The project is in its early stages, however, there is room for additional features such as automated error alerting and more.

The Results

This technology is game-changing for the price comparison process for our client, as it can save time and resources significantly, as well as mitigate the risk of human error when it comes to data collection and entry. The project is in its early stages, however, there is room for additional features such as automated error alerting and more.

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INDUSTRY

Market Research

SOLUTION

AWS Lambda, AWS API Gateway, AWS S3, YOLO Model, Keras OCR

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