BUSINESS IMPACT
Real results at scale
Highly engaging mobile app tailored to target audience
Analytics and reporting engine to present data collected
User-friendly interfaces tailored to the type of user
Increased engagement
Significant increase in invaluable research
The Challenge
Our client wanted to gain valuable insights with primary research on bedwetting to develop life-changing medication. They required a mobile presence that would be highly engaging to support their research efforts.
The Solution
Our client, a multi-national pharmaceutical company
Our client is a research-driven, Swiss multinational pharmaceutical company that has been developing bespoke treatments around reproductive, maternal, gastroenterology and urology health for over 70 years. They have developed life-changing medication and treatments through extensive research and the use of innovative applications.
An app to collect and analyse data to improve medicine
Enuresis, also known as bed-wetting, is a common problem in paediatrics. Children face this issue for several reasons and it disrupts their everyday lives. Our client approached Ardent to develop a child patient care and health management app allowing parents or guardians to track and report how many times their child had gone to the toilet, and times when they have not had control of their bladder.
The app was built to collect and analyse data for our pharmaceutical client to improve medicines and understanding of the medical condition.
Innovative, user-friendly mobile app with gamification features
Our dedicated engineers hand-crafted an innovative mobile application designed for children to easily record times and dates when they had been to the bathroom or not. We created an easy-to-use interface so either the parent or their child can operate the app through a reporting section. Bespoke gamification visuals were developed to increase engagement with the children using the app with colourful cartoon animation and backgrounds.
Our skilled developers added a diary section that allowed children to get rewarded when progress had been made, this helped and encouraged children to use the toilet as much as they could to prevent bedwetting. The information inputted in the app by parents and their children was then turned into data that was collected through our innovative software, which was easily analysed by the Pharma company.
Research-informed decisions to improve medication
The mobile app allows our client to expand their reach for their research efforts and gain a significant amount of valuable insights from the data collected. The research enabled our clients to improve medication offered for the condition and empowered them to make well-informed decisions based on primary research. The research project is ongoing and continues to play a vital role in the development of medication and treatment for the patients.
The Results
The application created a structured route for parents and children to record primary research data, giving the pharmaceutical company an analytics and reporting layer for ongoing research.
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INDUSTRY
Pharmaceutical
SOLUTION
Swift, Android, iOS, SQLite, Web API, SQL Server
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